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Finale, OtherWorldly SoulMates Series 2011 |
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Soul Exchange, OtherWorldly SoulMates Series 2011 |
As a New York-based commercial photographer and visual artist, how does the city inspire, facilitate, and motivate and enable your creative ambitions?
Every day I’m hustling - ha ha!! No really, the best thing about being a freelance photographer is each day is different. In the summer of 1995 I bought a one-way bus ticket from Washington DC to New York City because I wanted to be in the center of opportunity to shoot for creative editorial and advertising clients. I was a recent graduate of The Corcoran College of Art and Design, with a background in fine art photography, but always envisioned my images popping off the pages of a magazine or billboard. New York City keeps you on your toes because the minute you walk out your front door you are inundated with amazing images, whether they are plastered on a building’s wall or driving by on the side of a bus. You are constantly fed imagery other artists created. This daily access can either drive you insane or motivate you to create your own growth. The diversity of people and energy of the city inspire me the most. My time is spent researching ideas, prepping, shooting, editing, postproduction, invoicing, marketing, and going on in person meetings. Not necessarily in that particular order. Living in New York City also allows me to work with some incredibly talented crew. I treasure the wardrobe stylist, hair and makeup, set designer/prop stylist, models, and hardworking lighting and digital assistants I have the pleasure of working with. They help bring my vision to life and I am very appreciative of their passion and skill. When you dream – what is the experience, where do your thoughts, your heart, gravitate? What are those thoughts, values, philosophies that have nourished you? Are there those that you continue to nourish? My dreams play in my head like mini films filled with present situations intertwined with people, places, and events from my past. Fictional characters and critters make special appearances now and then. Sometimes I revisit a specific place that I have never been to during my waking hours. I dream in vivid color with extreme detail in the environments and expressions on people faces. I keep a dream journal and have used some of the entries as inspiration for shoot ideas. An example can be seen in my latest still and motion project “OtherWorldly SoulMates” - it's about an otherworldly couple arrives to both the living and fantastical animals through their otherworldly ability to exchange souls and reanimate the dead. The couple in the series are not unlike vampires, as they are immortal, but instead of blood they feed on love. |
Save The Animals, OtherWorldly SoulMates Series 2011 |
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ReAnimation, OtherWorldly SoulMates Series 2011 |
Your photography illuminates both the individual and their relationship to absurdity, superficiality, pop-culture while simultaneously capturing the changing dynamics of contemporary society while boldly merging the lines of fashion, storytelling, and meaning - how would you describe these aspects and qualities as relevant and important in understanding our world today?
Importance is in the eye of the beholder. I happen to be a pop culture junkie and draw inspiration mainly from music and films that have strong characters combined with a distinctive visual style. Reaching into these inspirations transport you visually back to the overall vibe happening during that particular time regardless of the decade you tap into.I would describe my work as clean and graphic, with a pop of whimsical edge. I am passionate about creating iconic eye pleasing images that have a fresh look with just a hint of nostalgia. A bit more background that fueled my life long obsession with pop culture… My father was in the Air Force so we moved around a lot. The coolest places I lived were Okinawa, Japan and The Canal Zone in Panama. I think being exposed to different aesthetics & culture from an early age definitely had a long-term impact on my creative psyche. My first conscious memory of being obsessed with pop culture was when I was 3 living in Okinawa, Japan. I was way into Ultraman and on my first record player I spun 45’s of children’s songs sung all in Japanese. To this day I’m still obsessed with Japan, especially the street youth culture. I lived in the Panama Canal Zone in the early 80’s, it was right at the birth of MTV. I felt left out because at that time there was no cable TV in the Canal Zone. In fact there was not much American pop culture easily accessible. You had to seek it out, so when you got some it was like finding gold. There was a home run video store that had a source from the states sending them hours of MTV available for rent on VHS tapes. I remember watching them over and over to the point where I knew what belts and shoes the New Wave bands had on. I would study their outfits and hairstyles, I watched so much I even had their mannerisms memorized. I look back and see myself as this American kid in a strange world. My sense of “home” was based on the US pop culture being fed to the rest of the world. This is how my brain is wired; I frame my world, dreams, and life inside this pop culture. What is your current mission, what is the vision behind your work – do you have one? I like to create thoughtfully art directed environments and scenarios for the people I photograph to spontaneously come alive in. Through my use of lighting, color, and artistic style I would love to have a person see one of my images and know, “Oh That’s a Michelle Pedone image” In terms of your projects and process, what is it that you are most excited about at the moment? I have a couple of projects in the works right now. I am working on an ongoing series of dog portraits that are cropped like school yearbook pictures. They capture a humanistic expression that allows the viewer to stereotype them just as you would a person in a high school yearbook. It’s quite funny! I’m also working on editing the clips from the motion portion of my Oh LaLa! Project. The series depict two privileged queen bee type girls, who both posses a whimsical playfulness with a mischievous edge. The stills are complete and I hope to have the short film done sometime soon. I am super excited to be working with video, as I’ve always been interested in making my pictures move. The accessibility and affordability technology presented allowed me to start experimenting with creating moving images, which brings my vision and the subjects I shoot to a whole another level. It gives the energy of my still images a pulse. |
BubbleGum, OhLaLa 2012 |
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Do you feel as though you have tapped into a purpose, a passion, a vocation, please describe? I live and breathe photography; it’s not just a passion but also a lifestyle. Making a living as a freelance photographer is not an easy path. Like any other small business there are constant challenges I face, it can feel like a roller coaster ride at times. If I wanted to have a steady income with benefits I would have worked in an office. The best feeling is when you complete a project that you were really inspired by and the results come out better than you even imagined. It makes it all worthwhile. It’s my life’s work so far. We shall see how the next decade unfolds and what the future has in store for me. I’d like to continue to explore making my images move and see where that growth takes me as a visual artist. How do you strike a balance between your creative and commercial work(s)? Do they often and/or intrinsically intersect? Are there considerations you find consistently present and necessary in developing your work(s), your process? I’m always sketching out ideas and sourcing inspirations prior to a shoot regardless if it’s a personal project or assignment. It allows me to visualize the settings for my subjects I’m shooting to come alive in. By doing this it helps sort out the overall color palette, lighting, and props needed to achieve the look for the images. It also aids in giving the wardrobe stylist, hair and makeup artists, and prop/set designer a point of reference for inspiration to bring their talents to the project. While shooting an assignment staying true to your own vision while walking the tight rope of art and commerce can sometimes be a tricky task. I feel fortunate that I have gotten to work with several amazing creative directors, art directors and photo editors over the years. Collaboration with my creative team is everything to the success of my images. I feel lucky that my personal projects have a place in my portfolio right next to a commissioned piece. Sometimes the personal work has even landed me a client on my wish list.
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Scissors, OhLaLa 2012 |
How do you gage success throughout your endeavors, those things that you have found most challenging, either on personal level or professionally –
What are those qualities that you aim to express in your current projects and work(s)? I feel successful when I am able to create images based on either my own storyboards or a client’s layout that exceed the expectations of the project. Even more pleasing is when production just falls effortlessly into place allowing more spontaneous moments to happen on set. That’s a recipe for pure magic. Receiving awards of recognition for work well done from the photo industry also feels good! My Pet Zebra, OhLaLa 2012 |
What is the role of community in propelling your work forward, ahead, and into the world, the role of technology, of exchange, of passion, ultimately the role of being a social being?
Honestly, I sort of miss the days of shooting film and being in the darkroom. I worked along side many photographers at Print Space in Chelsea. There was an honest sense of community that grew from being in that environment. It allowed for instant feedback from your peers and gave freelancing an in person social environment. Now that most of us shoot mainly digital, that community is spread out and communicates through Facebook, Twitter, or Instagram. It’s still cool, but I’m glad that I got to know some of the people face to face. I think real personal relationships get lost in translation if they are only nourished online. I believe personal relationships are still most important and key to happiness and success. What is your current perspective on global affairs, the concept of a global community, and our future sense of ourselves, if any? I think that it’s so cool that you can get online and basically be exposed to an array of world culture diversity via any place with Wi-Fi. This is the ultimate in global pop culture! There are so many amazing subcultures happening that now have a voice through online presence. You can be a part of it without having to actually be there physically. Although, traveling there is even better as I feel real human connection is going to be even more important in the future. |
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Levitation, OtherWorldly SoulMates Series 2011 |
OtherWorldly SoulMates from Michelle Pedone on Vimeo. |
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